Vila Serena Treatment Centers came to be through a chance encounter between a recovering alcoholic, John Burns, and the then CFO of Johnson & Johnson do Brasil, Michael Norris, who believed their corporation in Brazil needed a recovery program inspired by the then prevalent Minnesota Model developed by the Hazelden Foundation of Center City, MN, who guided Vila Serena in its early years of formation.
After 35 years and 30,000 dependents treated, Vila Serena enjoys the continuing encouragement of Michael Norris, Peter Rodenback, founder of McDonald´s and Outback Steackhouse in Brazil who mentored us through the process of a franchise structure, and the technical assistance of the Chestnut Health System, represented by Jim Fraser. Good folks.
Vila Serena is based on some simple premises:
- Dependency is a dysfunctional life style which requires psychoactive substances to support it, and requires developing a new manner of living without the substances.
- Based on the work of William H. White, this is a long term process and presents us with the challenge of maintaining the recovering person in some group support structure.
- In the context of Vila Serena, the group is not a therapeutic instrument but is the therapist. The role of the therapists is to maintain a climate for the group to function, in the works of Ernie Kurtz in his definitie history of AA “Not God”:
Shared honesty, and
- In terms of archetypal psychology as espoused by the Jungian James Hillman, the role of the treatment center is to be attentive to what is going on, “sticking with the image”, which is not what is seen but how it is seen.
- The process is essentially encouraging the imagination on the premise that the soul, ego and conscience are the imagination creating reality. Not an easy concept and better elaborated in a paper in English between John Burns and Jim Hillman, available in the mostly Portuguese collection of supporting documents. Click here to access, under “Influências”.
- Over the years, the AA slogan, “Just for Today” has become fundamental. Planning for the future but not living off the results; staying in the moment, or in the words of Metz, Johannes Metz in the pamphlet, “Poverty of Spirit”:
Man is only too ready to hide the poverty and neediness of his existence in history. He does not like the risks faced by the prophet, the dire poverty of hope, the life of a person who finds his support in the intangible promise of a provisional present.
Poverty of hope . . .
. . . before an intangivel promise . . .
. . . of a provisional present.
Not easy, but recovery is not easy.
John Burns, PhD
Founder and Director
Much of the methodology is presented in the item above, “Our Story” but there is a collection of supporting documents available. Click here.
We´re always glad to elaborate on this information, and help with studies such as school papers. Just emai: email@example.com
With the experience of more than 30 years and to better serve our clients in 2015 we the Vila Serena Training and Counseling franchise directed by Silze Morgado.
The purpose of this franchise is to guarantee the integrity, quality, technical and therapeutic competence in the development, evaluation and adaptation of Chemical Dependency Programs and and other programs, such as smoking, pathological games, internet, etc., in companies, schools and other communities.
Multidisciplinary Team: Provide information that can clarify and guide the company’s professionals in the identification, intervention, referral and monitoring of employees affected by the problem of chemical dependency.
Supervisors and Managers: Provide basic concepts of Chemical Dependency and enable professionals to address, identify, refer and reinstate employees with problems.
Employee Orientation: Awareness and awareness-raising lectures for company employees on the concept of Chemical Dependency, its impact on work and family.
Experience of the 12 Steps of AA / NA: Offer an opportunity for personal experience within the program of Twelve Steps of AA, to become familiar with our methodology of work and seeking a better quality of life.
Company Smoking Program: Raise awareness about addiction to niciotin and its consequences, giving assistance to people interested in quitting smoking.
Techniques for conducting Chemical Dependency Support Groups: Guiding professionals in conducting chemical dependency support groups in the workplace.
Introduction to Chemical Dependence and its Treatment in the Company:
Inform and sensitize professionals linked to the employee assistance program on the problem and treatment of Chemical Dependency in the company.
Twelve AA Steps Explained for Professionals:
Explain to professionals the philosophy of the Twelve Steps of Alcoholics Anonymous and its importance in the treatment and recovery of addiction.
Notions of Intervention: Inform the participants about techniques of approach and intervention in cases of chemical dependence.
Sobriety, Abstinence, and Relapse: Guide practitioners so they can help the chemist to identify symptoms of relapse, as well as ways to prevent and stop this process.
Assertiveness: Allows the participant to assess themselves with regard to their assertiveness skills, as well as to know techniques to develop them in personal or professional situations. A very important skill to deal with the chemical dependent.
Techniques utilizes during trainings:
- Experience of the 12 Steps of AA / NA
- Techniques for conducting Dependent Support Groups.
Guidance on psychoactive, legal and illegal substances.
- How to distinguish between use, abuse, sobriety, abstinence, and relapse.
- Role play how to approach a dependent.
- Assertiveness rather than aggressiveness in approach.
- Visual audios.
- Handouts for each stage.
- Guidance on the use of the CAGE Test for the early detection of alcoholism.
Corporations for which we have provided services:
ABB – Asea Brown Boveri
Auto Ônibus Moratense
Bahia Sul Celulose
B C P
BM & F
Banco do Brasil
BRF – Brasil Foods
Câmara Americana de Comércio
Câmara dos Deputados /D.F
Cia. Energ. de Brasilia
Colégio N.Sra Morumbi
Colégio Pueri Domus
Johnson & Johnson
Merck Sharp & Dome
Nec do Brasil
Net do Brasil
Panamco do Brasil
Pão de Açúcar
Renner Du Pont
Scânia / Previscânia
Secr. Faz. Est. Bahia
Sind. Gráficos SP
Unibanco / AIG
You can contact Silze Morgado, responsible for the advisory and training service of Vila Serena by phone (11) 99984-8634 or email: firstname.lastname@example.org.
Vila Serena Rio de Janeiro
Rua Pedro Guedes,63 – Maracanã
Rio de Janeiro, RJ – 20271-040
Vila Serena São Paulo
Rua Nicolau Alayon, 859, São Paulo, CEP: 04802-000
(11) 5928-2430 / (11) 5928-9094 / (11) 5928-2098
(11) 5929-4965 / (11) 5929-1968 / (11) 96087-1015
Vila Serena São João da Boa Vista
SP 342 – Km 223 – Rodovia São João da Boa Vista – Pinhal
Fone/Fax: (19) 3624-1088 – Fone: (19) 3624-1288